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![]() Hi-tech obsessions of a few? |
Most metrosexuals will know that blogging about their podcasting is perhaps a bit passé, while flashmobbing is decidedly retro.
Happy slapping a chav who is indulging in a bit of dogging, however, might be the way to go.
Whatever advertisers, journalists and residents of the internet community might like to think, much of the country finds hi-tech antics mystifying.
Research conducted among taxi drivers, hairdressers and pub landlords - backed up by conventional market research of more than 1,000 adults in the UK - has found that seven out of 10 people don't know what a blog is. Nine out of 10 don't know what podcasting or flashmobbing are. (See below for definitions.)
Four out of 10 know what dogging is, perhaps due to the activities of certain celebrities. Only 49% of people know what a chav is, despite the widespread coverage they have received in both tabloid and broadsheet papers.
Nearly nine out of 10 people now know what broadband is, however.
For the advertising firm which did the research, DDB, the results came as a bit of a shock, and indicate that marketers are assuming that their target audiences are more interested in technology than they actually are.
Even among parts of the population classified as "early adopters", knowledge of blogs was scarce. Two out of three men, two out of three 16-24 year-olds, and two out of three single people hadn't heard of them. Having internet access also appeared to make little difference: two out of three people with internet access didn't know what they were.
No buzz
Sarah Carter, planning director at DDB London, says their panel of cabbies, beauticians and landlords gives a good indication of what people are actually talking about.
"When I asked the panel whether people were talking about blogging, they thought I meant dogging.
"Our research not only shows that there is no buzz about blogging and podcasting outside of our media industry bubble, but also that people have no understanding of what the words mean. It's a real wake-up call."
The research comes a week after a separate study said workers had as much trouble deciphering computer jargon as they did a foreign language.
Blogging - maintaining "an online journal or diary" (OED)
Podcasting - making audio files available online for "software to automatically download the files for listening at the user's convenience" (Wikipedia)
Metrosexual - someone whose habits and grooming are similar to "those considered typical of a fashionable, urban, homosexual man" (OED)
Flashmobbing - "when a crowd converges at a specific time and place, to participate in apparent random acts, and then dissipates" (Wikipedia)
Dogging - having sex with strangers in a public place. "Observers are encouraged, thus making dogging a form of exhibitionism" (Wikipedia)
Chav - people who are "uneducated, uncultured and prone to antisocial or immoral behaviour" (Wikipedia) Happy Slapping - "The practice of slapping or punching somebody unsuspectedly and recording it with a camera phone." (Urban Dictionary)
Broadband - high speed internet access "typically capable of transmitting 512 kilobits per second (kbit/s)" (Wikipedia)
source : http://news.bbc.co.uk/2/hi/uk_news/magazine/4288038.stmCIMB Group Profile
CIMB Group is
In 2004, we began the process of creating a strong and competitive universal bank anchored by Commerce International Merchant Bankers (CIMB), the region’s largest investment bank. Leveraging on our brand and management, we undertook 4 strategic acquisitions worth RM12.8billlion:
CIMB-Principal in October 2004 to enter fund management,
CIMB-GK in January 2005 to make headway in the regional capital market,
Bumiputra-Commerce Bank in June 2005 to enter consumer banking and enlarge our balance sheet, and
Southern Bank in March 2006 to strengthen our consumer banking capabilities.
Le plus haut gratte-ciel du monde est désormais situé à Dubaï.
La «Burj Dubai», encore en construction, a atteint 512,1 mètres le week-end dernier, dépassant «Taïpei 101», jusqu'ici la plus haute tour du monde située à Taïwan, qui culmine à 508 mètres. Le projet à Dubaï ne sera terminé qu'en 2009.
La tour devrait alors atteindre quelque 700 mètres de haut et sa construction aura coûté plus d'un milliard de dollars.
25/07/2007 - Copyright © L'Echo
Après le tennis en altitude, il y aura peut-être de la place pour un ou deux terrains de squash ...With almost half the year still to go, the Women's International Squash Players' Association reports that the WISPA World Tour will break all records in 2007.
Tour prize money will break through the $1.5 million mark, revealing a 50% rise on last year. With the number of events up by a third on last year, women's international squash is very much on the rise.
Further investigation shows that the number of WISPA Gold & Platinum events (boasting prize funds in excess of $43,000) will rise from six in 2006 to 12 this year - while the number of Tour events has increased overall from 42 last year to 70 this year. WISPA tournaments in 2007 will be staged in 54 cities in 23 countries, across all five continents.
"Not only is the Tour value going up, but the variety of events available to our members is increasing significantly too," commented WISPA President Natalie Grainger. "This is great news all round."
WISPA Chief Executive Andrew Shelley explained: "So many national federations, promoters and squash clubs are seeing what a great promotional vehicle WISPA Tour events can be. They are doing a great job for the sport locally, as well as the players and squash enthusiasts.
"We should also pay tribute to our players: They are not only great sportswomen, but superb ambassadors too. It is our members who are WISPA's real sales team," added Shelley.
Rappel : port obligatoire dans les compétitions jeunes mais aussi, voir ci-dessous, dans les matchs de doubles ...
source : http://www.worldsquash.org/eyeprotection.html PROTECTIVE EYEWEAR FOR SINGLES
Although the risk of injury in squash is low, it is recommended that protective eye guards, manufactured to an appropriate National Standard, are worn properly over the eyes at all times during play. It is the responsibility of the player to ensure that the quality of the product worn is satisfactory for the purpose.
Recommended eye guards are those that have undergone stringent testing and have been passed as suitable for squash by the National Standards Associations for Racquet Sport Eye Protection of Canada, England, Australia and the United States.
FOR DOUBLES
Although the risk of injury in Squash is very low it is required in the Rules of Squash that, in Doubles, protective eye guards manufactured to an appropriate National Safety Standard are worn properly over the eyes at all times during play. It is the responsibility of the player to ensure that the quality of the product worn is satisfactory for the purpose. National Standards for Racket Sport Eye Protection are published by the Canadian Standards Association, the United States ASTM, Standards Australia/New Zealand and British Standards Institution.
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Squash Ontario's Mark Sachvie calls foul over the Dutch Open entries. (Photo Squash Canada © 2007) |
As junior squash continues to gain in popularity in the USA and Canada, this year's Dutch Junior Open has proved to be the focus of a burgeoning global sport's growing pains. Canadians are crying foul, while the Dutch tournament organizers insist they are doing all they can to accomodate a growing flood of North Americans.
The tipping point for a large group of affluent American and Canadian players seeking experience and ranking points in Europe, has been a limit of 64 entrants at the Dutch and Pioneer (German) Opens, based on ESF junior ranking points (earned during winter-spring European events) which is putting a signficant number of American and Canadian hopefuls in an Amsterdam "B" draw. Most had already booked plane flights or places in travel camps before knowing they would be placed in the nonranking draws. The top coaches bringing players from North America insist that the rules as to seedings have been changed by the ESF at the last minute without notice. ESF officials claim the rules have not changed.
Autre référence intéressante, la préparation de la délégation américaine aux Prochains Championnats du Monde Juniores, compétition qui est organisée tous les deux ans. La Belgique était le pays hôte il y a deux ans et les gagnants étaient l'Egyptienne Raneem El Weleily (contre l'Indienne Joshna Chinappa) pour le titre individuel et Hong Kong en inter pays. Hong Kong accueille l'édition de cette année du 1er au 11 août.