lundi 18 juin 2007

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Découverte du jour : SquashUK.com


Squash & Television

destroying the myths

'You can't see the ball' Oh yes you can!

Recent developments in TV technology and the use of space-age glass courts have eradicated all of the problems of ball visibility. The white ball stands out loud and proud in even the fastest rallies. 'Squash is boring' Oh no it's not!Squash is a fast, spectacular sport, made more entertaining than ever by the skills and athleticism of today's leading professionals. Modern squash is played by a generation of professionals who clearly favour a fast, non-stop attacking style of play. Boring? Try facing John White as he hits the ball at an amazing 172 mph, 20 mph faster than the top speed in tennis.

'Squash is boring' Oh no it's not!

Squash is a fast, spectacular sport, made more entertaining than ever by the skills and athleticism of today's leading professionals. Modern squash is played by a generation of professionals who clearly favour a fast, non-stop attacking style of play. Boring? Try facing John White as he hits the ball at an amazing 172 mph, 20 mph faster than the top speed in tennis.

'Squash undersells itself' Guilty!

Yes, squash has been guilty of under-selling itself in the past. It has suffered, like many so-called niche sports, by lacking the necessary production or marketing budgets to compete with major mainstream sports. However, by adopting modern TV production techniques and the use of stunning graphics, squash is proving a popular addition to TV networks all over the world.

Fact: In the words of the American Tennis Channel, squash delivers the best "bang for the buck" in terms of on-screen signage at sports events. Logos sited on the front wall of the court are almost permanently visible in the TV master shot from behind the back wall.

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